A NEW NATION IS BORN… THE YOUTH NATION IT IS ESTIMATED THAT YOUTH INFLUENCE OVER 100 BILLION DOLLARS OF THEIR PARENT’S PURCHASES EVERY YEAR. YOUTH ARE ALSO THE LARGEST CONSUMERS OF FILM AND MUSIC AS WELL AS NEARLY ALL FORMS OF MEDIA AND ENTERTAINMENT. COMBINED YOUTH DEMOGRAPHICS TOTAL OVER 93 MILLION AND YOUTH UNDER 25 REPRESENT THE LARGEST DEMOGRAPHIC IN THE UNITED STATES.
“THERE ARE 5 GENERATIONS THAT CONSIDER THEMSELVES YOUNG… THE BIGGEST PROBLEM IS WHAT’S NOT YOUTH AT THIS POINT?” –MARIAN SALZMAN

DO YOUR RESEARCH AND YOU WILL SEE THAT YOUTH HAVE PLAYED A POWERFUL ROLE IN ALMOST EVERY SIGNIFICANT TREND, AND PARADIGM SHIFT IN THE LAST 10 YEARS, FROM HARRY POTTER, AND THE CARTOON NETWORK, TO "PARIS", AND IPODS, YOUTH HAVE BEEN A POWERFUL RESOURCE FOR ORGANIZATIONS AROUND THE WORLD.

 KEY DEMOGRAPHICSBREAK DOWN
76 GENERATION-Y (1977-94)
17 GENERATION-X (1965-76)
72 BABY BOOMER (1945-64)
 IN MILLIONS

ACCORDING TO EXPERTS GENERATION-Y IS THE NEXT BIG THING AND THE STATISTICS ARE PROVING THEM RIGHT. GEN-Y IS THE LARGEST OF ANY US DEMOGRAPHIC. THIS INDEPENDENT, DIGITALLY ADDICTED GENERATION IS MUCH MORE INTO AUTHENTIC COMMUNICATION AND QUICKLY FILTERS PAST HYPE AND FUZZ TO GET TO THE TRUE MESSAGE. TECHNOLOGY HAS ALLOWED THIS GENERATION TO START BUSINESSES, ENTER ENTERTAINMENT, AND MAKE AN IMPACT YOUNGER THEN EVER BEFORE. L. JAMES, TIGER WOODS, AND PARIS HILTON ARE GEN-Y MEMBERS.
 
THE BIG BROTHERS AND SISTERS TO GEN-Y, GENERATION-X ARE THE PRIME AGE FOR ADVANCEMENT, AND ENTREPRENEUR ACTIVITIES. THOUGH THEY REPRESENT THE SMALLEST DEMOGRAPHIC GROUP THEY SEEM TO MAKE UP FOR IT WITH IMPACT AND INFLUENCE. THIS SECT INCLUDES INDIVIDUALS LIKE CARSON DAILY, TOBEY MAGUIRE, AND P. DIDDY. TO REACH THIS SAVVY DEMOGRAPHIC IT WILL TAKE MORE THEN A FLASHY COMMERCIAL, WEBSITE OR PRINT AD, YOU’VE GOT TO COME AT THEM WITH SOMETHING MORE.

SO HOW CAN YOU TAP INTO

THE PHENOMENON, CALLED YOUTH?
THE YOUTH NATION IS A YOUTH AMBASSADOR. WE CONNECT YOU TO YOUTH INFLUENCERS AND ALLOW YOUR BRAND OR SERVICES TO BE CONVEYED IN A STYLE AND LANGUAGE YOUTH WILL NOT ONLY UNDERSTAND BUT ALSO ADOPT. WWW.THEYOUTHNATION.COM WE BELIEVE YOUTH ARE THE REAL EXPERTS ON YOUTH. WHAT WE DO…ENVIRONMENT CREATIONDIGITAL GALLERIESYOUTH ICONS MUSIC DOWNLOADSEVENT PRODUCTION & PROMOTION NETWORK YOUTH INFLUENCERSPRINT PUBLICATIONSCONCERTS AND TOURSFASHION SHOWS AND LINESFILM AND VIDEO RELEASESGAMING AND INTERNET PLAYCHAT BLOGS MESSAGE BOARDSYOUTH LEADERSHIP TEAMS HOW WE ARE EFFECTIVE…WE BECOME THE DIGITAL AND FACE-TO-FACE OUTREACH FOR KEY ORGANIZATIONS. WE INFILTRATE THE SPACES AND PLACES YOUTH OCCUPY ON AND OFF THE INTERNET AND CONNECT THROUGH YOUTH ICONS, SPECIAL EVENTS, AND MULTI-MEDIA CAMPAIGNS. HOW WE ARE UNIQUE…WE SET OURSELVES APART BY PLAYING THE PART. WE DO NOT PRETEND TO BE SOMETHING WE ARE NOT OR TELL YOUTH WHAT WE THINK THEY NEED.

WE SHIFT OUR PERSPECTIVE TO LOOK THROUGH THE EYES OF YOUTH. WE FOCUS ON IDENTIFYING NEEDS AND WRAPPING OUR SERVICES AND INITIATIVES AROUND THE CORE VALUES OF YOUTH WORLDWIDE WHILE WEAVING OUR EVENTS AND INTERACTIONS INTO THEIR EVERYDAY LIFESTYLE.HOW WE ARE DIVERSE…THROUGH ALLIANCES AND PARTNERSHIPS WE ARE CONNECTED WITH HUNDREDS OF YOUTH ORGANIZATIONS AND TEAMS WORLDWIDE. WE REALIZE THE FACE OF YOUTH IS NOT ABOUT COLOR OR RACE OR BACKGROUND. THE YOUTH IDEAL REPRESENTS A FRESH PERSPECTIVE AND NEW WAY OF THINKING THAT ALL STARTS ON THE INSIDE OF AN INDIVIDUAL. WE LINK WITH UNIQUE PEOPLE AND DISTINCT ORGANIZATIONS GLOBALLY THAT SHARE OUR VISION FOR YOUTH. INSTEAD OF TALKING AT YOUTH WE USE YOUTH TO CONVEY OUR MESSAGE, THEN WE GO TO YOUTH SPEAKING IN THEIR TERMS AND ON THEIR TURF. WHO WE TOUCH… ALL YOUTH NEW HIP-HOP URBAN LATIN MAINSTREAM MIXER CANDY CLUB KID RAVER WEB HEAD PRIME TIME FRAT GAY COUNTRY PUNK SKA GOTHIC EMO AFRO JOCK … ALL SUBCULTURES OF YOUTH